Product Rebranding: Iomega – Now Lenovo EMC

iomega Now Lenovo EMCThe joint venture between EMC and Lenovo, which saw the Iomega range of products fall under the new LenovoEMC company, have announced a rebranding of the Iomega portfolio of products including the popular Network Attached Storage (NAS) IX and PX StorCenter devices.

This is a logical move as it will closer align the branding and marketing of the Iomega products to the new LenovoEMC venture. Based on this product realignment the following is a summary of how the main Iomega NAS devices are now named, as you can see the Iomega title has been dropped in preference for Lenovo® EMC® though the model numbers remain intact, with the addition of ‘Network Storage’ or ‘Network Storage Array’ appended to the name to indicate the intended market for the device.

  • Iomega px2-300d –> Lenovo® EMC® px2-300d Network Storage
  • Iomega px4-300d –>  Lenovo® EMC® px4-300d Network Storage
  • The desktop six-drive Lenovo® EMC® px6-300d Network Storage
  • The Lenovo® EMC® px4-300r Network Storage Array
  • The Lenovo® EMC® px12-400r Network Storage Array
  • And the top-of-the-line Lenovo® EMC® px12-450r Network Storage Array.
    As you can see, no major name changes just the dropping of the Iomega brand and the additional information on where the market a particular device model is being targeted (ie: consumer/pro-sumer vs SMB/Enterprise).
About Simon Seagrave 706 Articles
Simon is a UK based Virtualization, Cloud & IT Technology Evangelist working as a Senior Technology Consultant and vSpecialist for EMC. He loves working in the ever changing IT industry & spends most of his time working with Virtualization, Cloud & other Enterprise IT based technologies, in particular VMware, EMC and HP products. As well as on this site, you can find him on Twitter and Google+

1 Comment

  1. Is it possible to reinstall the firmware on a Lenovo px2-300d? This appears to be a well kept seceret. Reset without the UI is impossible. Th reset Button only boots to 99% requests the Unit name the complains there are no drives installed. Any help?

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