Product Rebranding: Iomega – Now Lenovo EMC

The joint venture between EMC and Lenovo, which saw the Iomega range of products fall under the new LenovoEMC company, have announced a rebranding of the Iomega portfolio of products including the popular Network Attached Storage (NAS) IX and PX StorCenter devices.

This is a logical move as it will closer align the branding and marketing of the Iomega products to the new LenovoEMC venture. Based on this product realignment the following is a summary of how the main Iomega NAS devices are now named, as you can see the Iomega title has been dropped in preference for Lenovo® EMC® though the model numbers remain intact, with the addition of ‘Network Storage’ or ‘Network Storage Array’ appended to the name to indicate the intended market for the device.

• Iomega px2-300d –> Lenovo® EMC® px2-300d Network Storage
• Iomega px4-300d –>  Lenovo® EMC® px4-300d Network Storage
• The desktop six-drive Lenovo® EMC® px6-300d Network Storage
• The Lenovo® EMC® px4-300r Network Storage Array
• The Lenovo® EMC® px12-400r Network Storage Array
• And the top-of-the-line Lenovo® EMC® px12-450r Network Storage Array.

As you can see, no major name changes just the dropping of the Iomega brand and the additional information on where the market a particular device model is being targeted (ie: consumer/pro-sumer vs SMB/Enterprise).